Google keeps on updating its search algorithm to maintain quality and relevance of the search results. The search algorithm has gone through many updates since it was launched. One of the main updates in the algorithm is the Penguin update; it was first launched in April 2012. The main purpose of launching penguin was to penalize websites who are building unnatural and spam links to gain rankings in the search results.
Penguin was updated on 22nd May 2013, which targeted anchor text and link spam. If you are seeing drop in rankings and traffic since June that means your website has been hit by Penguin update.
How To Recover From Penguin?
The roadmap to recovery is to accept the fact that your website has been hit by Penguin update and plan your strategy to improve your website.
1. The foremost thing you need to do is retract your steps collate a list of backlinks you have built for that website.
2. After you have the list start cleaning the bad links or domains. If you cannot delete the links then you can directly contact the webmaster of the website and request for link removal.
3. Make sure you have the best on page for your website you can hire a good Search Engine Optimization Service.
4. To get rid of the remaining links you can use disavow request via Google’s webmaster tool.
5. Keep a track of your rankings, data from webmaster and analytics tool.
6. The next step is to repair the reputation and inbound links.
7. Make sure you are building high quality inbound links for your website.
8. Be active on your social media profiles and interact with right audience.
9. Post audience engaging, unique and helpful articles which can improve the traffic. Instead of placing an anchor text as hyperlink you can directly place the website link in the article.
After you are done with the above process, have patience desired result will be achieved in some months as the website needs to be re crawled and re indexed. Word of caution in future make sure you are building the best quality links, posting unique content and having an active, engaging social media presence.
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