TIPS TO MAINTAIN A HEALTHY SOCIAL MEDIA PRESENCE

July 26, 2013 in New York, NY

“You are what you share” is perfect phrase one must consider while making a social media strategy. Social media is gaining popularity exponentially hence having a healthy social media presence is important to grow your business. Social media helps you to connect to the right audience and is a good medium for branding.

The main social media platforms are:

1. Facebook
2. Google+
3. Twitter
4. Linkedin

Making a profile on these mediums is easy, engaging audience is the main challenge.

Some points to consider while popularizing your social channels are as follows:
Gather right audience:
Having the right audience or connections is important as it helps to reach out to potential customers and gather loyal readers. You can gather niche audience through forums, groups and blogs.

Add Links to your Profile:
After profile creation make sure you are adding your website link and other social media profile links on your page.

Have an active profile:
You must update the profiles with relevant and engaging information to capture the attention of your audience. Try to post updates or facts which can get more shares, tweets, interactions, likes and will help you connect with your audience.

Be Polite:
While posting information or updates on the profiles make sure you are polite. Don’t backslash or use harsh language towards any person or company. This will portray a negative image.

Promote your updates:
If you have any offers, sale or major changes related to your brand then do share it with your audience.

Know the Facts:
Make sure you know your facts before posting don’t post wrong information. Do a proper research before you share it with people.

Make Use of Hash tags:
Hash tags help you to highlight the keywords you want to promote through your updates or tweets make sure you take advantage of these features.

Own up your mistakes:
If you have posted wrong information or updates make sure you own up the mistakes and apologize by making the right move.

Personalize your Social Media:
Add a personal touch to the way you interact on social media profiles so that the audience can relate to you and can connect with you.

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