February 12, 2013 in New York, NY

There are a lot of things that you can do to increase your search rankings. Amongst all these things, knowledge about some basic SEO techniques is a must that helps you get higher SERPs. You need a solid strategy to direct the search market and make your website ‘visible’ with a strong search marketing strategy.

 If you have recently launched your website then you need to be extra cautious. Follow the basic SEO tips to avoid all the pitfalls that get into the way of a newcomer. Avoid overzealous attempts for SERPs and stick to the basic techniques. Here is a small checklist of some SEO techniques to make things easy:

 Identifying the Audience: First and foremost step involved in getting search rankings is to recognize your audience. It helps you to target your keywords at the right people. You can easily do this identification by determining what kind of website you have. Then you need to decide whether you want to target businesses, individuals or both.

Keyword Research: Including every possible keyword is not the solution if you want to get excellent search rankings. Avoid over-optimization and limit the keyword density to 1 or 3 words per page. It means if you have a 10 page website then you should target only 15 to 30 keywords. Find unique keywords with help of advanced keyword research tools, it helps.
Content Optimization: You need quality content to lift up the unique keywords that you have selected. Your content should also target the audience of your website instead of the search engines. If the content is to the point and unique, your website will definitely make it to the search rankings.
Meta Data: Meta data of a website is what search engines use to determine the real purpose of your pages. Hence it’s important to utilize your chosen keywords at the beginning of your title tag and Meta description. You need to support your meta data well with clear and compelling content if you want to improve your website search rankings.
Sitemap.xml: Sitemaps are the easiest way to tell Google about pages on a website which may not otherwise be found.  It is simply a list of all pages which exist.  Creating a sitemap and submitting it in Google Webmaster Tools, ensures the search engine knows about every page on your site and doesn’t miss anything while crawling.
Robots.txt: The robots.txt file directs spiders, which are the files which read websites and send their findings back to search engines, on what pages not to crawl so the page will not be indexed nor appear in search engines.  Usually a robots.txt file will be created so spiders do not crawl pages like admin login pages and css folders.

 Using white hat SEO techniques for website creation and promotion is very important. Contact a recognized firm offering SEO services for the best results. They not only help you in web designing and planning a website but also other technicalities like on page SEO and off page SEO.


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